{"title":"FORMAL DRESSES","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMake every special occasion unforgettable with our elegant collection of Formal Dresses. Designed to combine sophistication, comfort, and timeless style, our dresses help you create a stunning look for weddings, galas, proms, evening parties, black-tie events, and other memorable celebrations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur collection features a variety of flattering silhouettes, luxurious fabrics, and refined details that complement every personal style. From graceful floor-length gowns and chic evening dresses to modern formal styles, each piece is thoughtfully crafted to provide confidence, elegance, and comfort throughout your event.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing beautiful necklines, flowing designs, sophisticated draping, and carefully tailored fits, our formal dresses are designed to highlight your natural beauty while ensuring effortless wear. Whether you prefer classic elegance, modern glamour, or understated sophistication, you'll find a dress that perfectly suits the occasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Elegant designs for formal and special occasions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Flattering silhouettes for a variety of body types\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Comfortable, high-quality fabrics\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Perfect for weddings, galas, proms, and evening events\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Available in a range of styles, colors, and lengths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Sophisticated details and timeless appeal\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Easy to accessorize for a personalized look\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for confidence, comfort, and elegance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCelebrate life's most important moments in style with a formal dress that combines beauty, grace, and timeless sophistication. Find the perfect look to make a lasting impression wherever the occasion takes you.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"charlotte-maxi-dress-by-amy-jane-london-light-blue-pink-and-red","title":"Charlotte Maxi Dress by Amy Jane London - Light Blue, Pink and Red","description":"\u003cp\u003eThe Charlotte Maxi Dress combines romantic elegance with eye-catching color blocking in light blue, pink, and red. Featuring a structured corset top that cinches the waist for a flattering silhouette, this maxi dress transitions into a voluminous ruffled skirt that adds movement and dimension. Perfect for special occasions, garden parties, or anyone seeking a statement piece that balances sophistication with playful charm. By Amy Jane London.\u003c\/p\u003e\n\u003cp\u003eFit: true to size, model is wearing a small \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43071564677183,"sku":null,"price":286.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9332\/7167\/files\/hazel-olive-charlotte-maxi-dress-by-amy-jane-london-light-blue-pink-and-red-1225753465.jpg?v=1775282255"},{"product_id":"rhythm-bloom-maxi-dress-lilac-purple","title":"Rhythm \u0026 Bloom Maxi Dress - Lilac Purple","description":"\u003cp\u003eEmbrace effortless elegance in this stunning floral maxi dress. Soft lilac purple tones create a romantic foundation, while delicate ruffle tiered layers add movement and dimension with every step. The cascading ruffles catch light beautifully, giving you a dreamy, feminine silhouette perfect for garden parties, weddings, or any occasion calling for understated sophistication. Lightweight and flowing, this dress moves with you for all-day comfort.\u003c\/p\u003e\n\u003cp\u003eFit: true to size, model is wearing size small \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43071564742719,"sku":null,"price":98.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9332\/7167\/files\/hazel-olive-sr0245bb41-rhythm-bloom-maxi-dress-lilac-purple-1219087357.jpg?v=1775282297"},{"product_id":"sweet-summer-floral-maxi-dress-lavender-lilac","title":"Sweet Summer Floral Maxi Dress - Lavender Lilac","description":"\u003cp\u003eEmbrace effortless elegance with this enchanting floral maxi dress in soft lavender lilac. Delicate blooms dance across lightweight fabric, perfect for warm-weather days and breezy evenings. The flowing silhouette skims gracefully from waist to hem, offering comfort without compromise. Ideal for garden parties, casual outings, or sunset strolls. Pair with sandals for a relaxed vibe or dress up with strappy heels. A timeless piece that brings natural beauty and romantic charm to your wardrobe.\u003c\/p\u003e\n\u003cp\u003eFit: true to size, model is wearing size small \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43071564775487,"sku":null,"price":98.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9332\/7167\/files\/hazel-olive-fd12771-p2042-sweet-summer-floral-maxi-dress-lavender-lilac-1217949848.jpg?v=1775282333"},{"product_id":"aveline-lace-mini-dress-baby-pink-and-white","title":"Aveline Lace Mini Dress - Baby Pink and White","description":"\u003cp\u003eTwirl into any occasion in this charming Aveline Lace Mini Dress, where delicate lace meets playful polka dots. The soft baby pink and white color combo strikes the perfect balance between sweet and sophisticated, while the mini silhouette keeps things fun and flirty. Whether you're heading to a garden party, date night, or weekend brunch, this dress brings effortless elegance with a touch of whimsy. The intricate lace detailing adds texture and movement, making you feel as good as you look.\u003c\/p\u003e\n\u003cp\u003eFit: true to size with self tie in the back making this an easy fit with adjustable length. Model is wearing size small. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43071564808255,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9332\/7167\/files\/hazel-olive-sm-d21122a-aveline-lace-mini-dress-baby-pink-and-white-1227420247.png?v=1775282371"},{"product_id":"easy-to-remember-halter-mini-dress-orange","title":"Easy To Remember Halter Mini Dress - Orange","description":"\u003cp\u003eBrighten your wardrobe with this charming orange and pink floral mini dress. 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The fitted bodice provides flattering support while the flowing skirt creates a graceful silhouette perfect for weddings, cocktail events, or special occasions. The sheer overlay at the hem offers a delicate contrast to the structured top, making this dress versatile enough to dress up or down with the right accessories.\u003c\/p\u003e\n\u003cp\u003eFit: true to size, model is wearing a small \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":43071565070399,"sku":null,"price":98.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9332\/7167\/files\/hazel-olive-cd06609-sheer-excitement-midi-dress-white-1227420253.png?v=1775282491"},{"product_id":"green-goddess-maxi-dress-mint-green","title":"Green Goddess Maxi Dress - Mint Green","description":"\u003cp\u003eElevate your evening look with this stunning mint green sequin maxi dress. 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